Monthly Archives: December 2016


Reasons Bots Are The Future Of Marketing

In the beginning (1966), there was ELIZA – she was the first bot of her kind, had roughly 200 lines of code and was extremely smart. But you probably don’t know her. Later, came PARRY who was smarter than ELIZA (and could imitate a paranoid schizophrenic patient). But you probably don’t know PARRY either. Or ALICE (1995) or JABBERWACKY (2005). But you do know Siri! And that right there is brilliant marketing.

The bots have existed for a long time now but they weren’t always popular until Apple. Always one step ahead of its competition, Apple not only introduced the services of a chatbot but also used it to create a unique brand image. It killed two birds with one metaphoric stone known as Siri. There was no going back from there. Siri was/is a household name. She can read stories, predict the weather, give extremely witty answers just like a human would, and in one instance, Siri is also known to have dialed 911 and save a life.

Why marketing with the bots is a good idea

Although in its early days, chatbots are changing the way brands communicate and thereby, market themselves. For starters, individuals are bogged down by a million apps that clutter their digital space. Where apps and websites have failed, the bots are succeeding. It performs relevant functions such as addressing queries, providing customer support, offering suggestions, and moreover secure messaging platforms that are frequented by customers. Facebook’s Messenger with over 800 million users is one such example. If Microsoft’s CEO, Satya Nadella’s words are anything to go by, chatbots are the next big thing.

Chatbots are also replacing traditional marketing methods with personal conversations, laced with subtle upsells. Take Tacobot for instance – Taco Bell’s latest bot. The next time someone wants to order tacos, Tacobot here is going to list out the menu and let the user know if a one-plus-one offer is going on. It will also suggest add-ons like fried beans and salsa. If the user agrees and places an order, the bot has just made an improved sale without resorting to pushy, sales tactics. That’s bot as a customer service for you; a very effective one at that. Another benefit: chatbots are smart cookies. They scan internet cookies and track predictive analytics to provide suggestions based on past searches and purchases. Much of the time, it’s pretty effective.

Today, all major brands have developed chatbots. Amazon has Echo that allows users to order a pizza or buy a pen while Microsoft’s Cortana is always ready to answer queries. Bots have this brilliant quality of being human-like and logical at the same time, less the human complication. That sounds like the perfect relation every brand should have with its customer, and the bot can help you get there. After all, it’s a marketing pro.


The Fundamentals of Digital Signal Processing

To keep the levels constant you’ve done everything you can think of. You’ve tried fixing the amplifier, and placed speakers in strategic positions. However, you still couldn’t reduce the eco. You can hear background noise and feedback. To combat these sound quality issues there is a simple solution – DSP.

We take a look at some of the fundamentals of Digital Signal Processing.

What is DSP?

Digital Signal Processors (DSP) take real-world signals like audio, video, voice, temperature, position or pressures that are digitized and then accurately manoeuvre them. It is designed for performing mathematical functions like subtract, add, divide and multiply very quickly.

How they work

Signals from real world sources are converted by Digital Signal Processing into digital data that can then be analyzed. The signals will be usually in analog form. Study is performed in digital form because when we reduce a signal to numbers its mechanism can be manipulated in more detail than when they are from real world sources.

The digital data can be converted into an analog signal with enhanced quality when the DSP has completed its work. A DSP can intensify frequencies, sort noise from a signal, and hold back others.

Types of Audio Signal Processors

Signal processors can be single- or multi-functional, digital or analog, or incorporated with other components in a sound system. Most were unconnected devices, but became multi-functional over time with digital signal processors integrating a wide range of functions at a fraction of the cost of individual processors.

The problem-solving features in DSPs today are Gain Control and Volume, Equalization, Filters, Compressors, Dynamics Processor, Expanders and Noise Gates, Limiters, Delay, Speech Leveller, Gated Automatic Mixers, Automatic Microphone Mixers, and Feedback Reducers.

Although you can find it everywhere it is an extremely refined chip technology. DSP chips are used in fax machines, sound cards, modems, high-capacity hard disks, cellular phones, and digital TVs. In 65% of the world’s digital cellular phones, DSPs are used as the engine. This number will only increase with the increase in wireless applications. Digital signal processing is used in many fields including music processing, sonar, biomedicine, radar, speech, and seismology, communications and imaging.

What DSP Can Do

You need to consider some of the most common problems you face in sound reinforcement to determine whether DSP can help your sound system. The DSP tools can remedy many problems if you have reasonably good room acoustics. If you have poor tone quality by using graphic equalizer, a DSP tool, you can rectify the problem. Similarly, DSP tools like Downward Expander, Delay, Compressor, and Automatic Mixer can rectify problems like unwanted noise, frequency response problems, sound source too loud, and feedback, respectively.

What DSP Can’t Do

Adding DSP to your system isn’t an alternative for subsequent conventional sound support rules. For instance, audio processing will not prevent echo. DSP has no effect once sound energy is released by the loudspeaker. The problem will only become worse if you raise the level of the sound system.

If you’ve ever visited a website or done anything else online you have DSP to thank. If you are looking to establish your own specialized digital signal processing journals, please Visit JSPWN to get publish your scientific journals and get double-blind peer review mechanism to ensure the standards of your publications.


Review of Eaton PW9130

Storing and accessing sensitive data is very important. Similarly, someone who has to work on servers or maintain a server cannot afford to switch it off or lose power as it would lead to disaster for the critical jobs they handle. A powerful and strong power backup is the most essential important in these cases. Nothing does the job better than Eaton pw9130. It is a powerful UPS which can provide the required backup for a long time. It can handle both the 50Hz and 60Hz voltage and provide uninterrupted power backup till the main power is restored.

Equipped with ABM battery charging technology the UPS can provide non-stop power back up in cases of power failure. The minor voltage fluctuations and any power spike can be handled well by the product. In normal times it runs on normal power during normal time but in case of power outrage the power is drawn from the battery. It is also fitted with latest updates and power management software that helps the battery to handle power source and supply intelligently. There is a LED panel fitted which displays the status of the battery and other important features.

The operating frequency is very wide along with direct current providing capacity, making it a favorite for backing up of servers or networking gears, medical systems, record archive, among such other critical systems. The operating temperature has a wide range and varies from -40 degree C to +40 degree Celsius. It comes with a warranty of 2 years, and can be extended according to the plan based on requirement. The installation is very easy and it comes both in rack-mounted and wall-mounted structure for saving space in either of the cases creates an impressive reason to buy Eaton pw9130.

One of the main reasons of such a good performance of the battery is having a high power factor. It provides a power factor of 0.9 thus there is no wastage of energy. This also reduces the chances of overheating of the battery along with very high performance. The sound emissions are also lesser than 50 decibels so you won’t be irritated by the constant buzzing sounds that other batteries produce.

If you want uninterruptedly working of the equipment requiring high power, you can buy Eaton pw9130 UPS without any second thoughts. The battery comes with communication slots and USB connectivity slots making your experience really pleasant. You can buy it directly from their website and get a good price value. You can also expect good customer service and support if you have any glitch while installing or using it.

You can also select the built and model number with different capacity but same technology according to your requirement. The scalable and power efficient power system is sure to protect you from any types of malfunctioning of you main power supply. The unit is easy to carry and transport. The cost and space requirement is not too high and the whole handling and operating is very easy to perform. The wide input voltage range and stable output range is certain to provide full customer value and satisfaction and puts this battery apart from its peers.


8 Things You Should To Do For Record Good Audio

Monitoring speakers are necessary when recording audio, especially if you want to achieve great results. However, studio speakers can’t do the job by themselves, so if you already have a pair of high quality studio monitoring speakers yet are still making crappy audio, then maybe you’re doing a few things wrong. Here are 8 things you can do to achieve the results you want:

Record with good-sounding instruments
Before you start recording, you need to make sure that none of the instruments are faulty or out of tune. If an instrument needs new strings or heads, replace and tune it before the session. Old guitar strings also sound bad, so you might want to restring your guitars as well.

Avoid recording your guitar with reverb
You should only record your guitar with reverb if it’s absolutely necessary and if you’re 100% sure that you’re not going to change it during mixdown. Otherwise, you should record it dry, especially if you don’t really think it’ll fit with the arrangement. If the guitarist can’t play without reverb, you can make up for it by adding some to his headphones from your software.

Avoid recording in the red
Digital clipping makes a recording sound bad, and once you do that you can no longer go back and fix it. This is why you should avoid recording in the red as much as possible. You can just record at a lower volume, and just raise the volume in your mix. Again, you can’t remove clipping, so you might as well just prevent it from happening.

Use the right microphone(s)
Not using the right microphone can result in an awful vocal track, so make sure you are actually using the right one. Condenser microphones are what you’d normally see in studios, and probably what you should be using. Dynamic microphones work for some vocals and styles, but obviously not everything. Compare the two and use the one that fits your recording needs.

Record with good-quality cables
If you want a high-quality recording, it’s ideal to invest in high-quality equipment. Cables do matter even though they may not matter as much as the microphone you’re using or the kind of pre-amp you have. They still have a say in the overall sound of the record, so don’t go cheap.

Take your time
Rushing is often a bad thing, and this also applies to recording audio. While some artists may work under pressure, the majority generally don’t. Don’t expect a vocalist to be able to produce all the vocal tracks to an album in just a short time. Perfection takes time.

Be in the correct position
A good-sounding room and some acoustic treatment are definitely necessary for recording a great audio, but so does the position of the microphone. You can’t just stand in the middle of your bedroom and sing into the microphone you’re holding and still expect to record a good audio. Not all positions are ideal for achieving a great vocal performance, so determine where you should properly position yourself in the room before you start recording. The position of your monitoring speakers also matter, as they will sound different depending on where they are in the room.

Record at 24 bits instead of 16
Now that we have 24 bits, it doesn’t really make sense to record at 16 bits anymore, unless your computer is really slow. It gives you more range of possible volumes in your files and you won’t have to worry about recording into the red. Plus, if you really need it to be 16 bits, you can always convert it to 16 from 24.

If you are already doing all of these things yet the audio tracks you record still sound bad, then the problem is probably your monitoring speakers. Not all studio speakers can do the job right. And if your monitoring speakers are indeed the problem, then it’s most likely time to invest in new ones. You can check out if you need some advice on which ones to get.

Studio monitoring speakers come in different brands, sizes, materials, and shapes, so it may take you a while to find the best ones. However, if you take the time to read, you’ll definitely find what you’re looking for.